Global Business Marketing for Ananas Anam Ltd -myassignmenthelp

Question: Discuss about theGlobal Business Marketing for Ananas Anam Ltd. Answer: Background Piatex is a leather product that is manufactured or produced by Ananas Anam Ltd based in the United Kingdom. Piatex is specifically made from fibers of pineapple leaves that are considered agricultural waste. This makes it one of the naturals produced a sustainable product that complements the leather produced from the skin of the animal. The production of Piatex takes a simple step of production of fibers from plant leaves pineapples plants a process called decortications (Swarbrick, 2010). The fibers are then made into a nonwoven textile material that is then turned into different leather materials for various products. The Piatex product is important for current society for two reasons. Firstly, Piatex solves the issue that requires keeping of animals that are killed for their skins as this makes use of agriculturally produced pineapple plant. A farmer produces pineapple the fruit is sold or used in the juice industry while leaves of the plant that is mostly waste are used to prod uce Piatex (Whittaker Bowler, 2005). Piatex has been produced and sold within the United Kingdom or European countries. The company, therefore, needs to extend marketing of this product to another country including New Zealand. New Zealand is an important country since it shares a lot of things in common with the United Kingdom. In order to start marketing of Piatex in the foreign country, it is important to understand the global business marketing environment within this country. This gives birth to the business environment variable analysis from the country specifically New Zealand (Clark, 2008). Environmental variable Global business marketing or marketing in general is influenced by a number of factors that need to be considered when marketing in New Zealand. Analysis of these factors gives vivid understanding both the natural and the business environment especially for foreign companies. Piatex is an important product that being produced by a foreign company Ananas Anam that is based in United Kingdom and extending its marketing and business within a new business environment need fast to evaluate on these environmental variables. These factors can be divided in economic, social, technological, political and cultural Economic New Zealand has proved to be one of the best countries to do business thus it is very good for marketing products. Economic variables can be grouped as either positive or negative. Some of the positive features of economic variable that influence marketing of Piatex in New Zealand include resilient economy, robust outlook, recent economic performance, stock market performance, and government policy. Firstly, New Zealand has been one of the best countries to do business. This according to World Bank rating that placed the country at number two in the world. Marketing Piatex in New Zealand therefore will fast owing to the few restriction that are easily done online within the government online portal (Smelt Jui, 2009). Secondly, New Zealand economic growth is very fast due to good fiscal monetary policy that is particularly tied to macroeconomic stability. This gives the labour market flexibility nature that makes it easy to get manpower for advertising or other form of marketing. Thi rdly, economic performance can be termed as one of the fastest growing economy characterized by 3.3% growth rate in 2014 and 3% in 2015. Doing business in New Zealand is also enabled through changes in the exports due to oil price change. Fourthly, government policy is also favorable following the key the national party government that promised strong economy, better public service and safer New Zealand. This has boosted the economic environment within the country especially for other countries. Finally, stock market performance recovered strongly following the economic crisis of 2009 to 2015 reaching 121% during this period (Scerri Steger, 2015). Political Political environment within New Zealand that allows international business has significant effect in marketing of Piatex. Some political factors include political stability, safety, illegality and intellectual property rights. Firstly, it is good to note that political environment within the country has remain stable since coming into power the National Party that first elected into government in 2009. Since coming into power the government has entered into agreement with different countries including United Kingdom, Australia and united state of America (Pellow Hollie, 2013). Secondly, safety within the country is intensified through laws that protect human rights such as Human Act of 1993 and the New Zealand Bill of Rights Act of 1990. This makes the country to be safer for those foreigners who wish to do business in the country. Thirdly, another political factor is bribery and corruption that prohibit bribery within the business environment. As the company wish to market Piatex within New Zealand, any form of corruption is illegal whether obtaining license or any legal requirement. Fourthly, intellectual property right in an important in the country as all business companies are advised to patent trade secret or trademark. Therefore, as the company going to market Piatex in the country protecting all forms of advertisement or any art is important as this may solve conflicts in the event that any property of Ananas Anam is counterfeited. In addition, government policy plays an important role in legalization of marketing and eventually doing business (Dobson, 2016). Social Marketing of Piatex in New Zealand considers many social factors such as lifestyle, population, and language. Firstly, it is notable that most people in New Zealand like natural materials or those materials that are made from natural substance such as Piatex that is made from pineapple wastes. Moreover, the citizens of New Zealand normally like those materials that easily decompose when disposed. Secondly, the country is mostly urban country accounting for 72% of the population living in urban countries. Some of the major urban centers are Christchurch, Auckland, Hamilton and Wellington (Gary, 2012). This account for 4.5 million people a percentage that is translates to 52%. Thirdly, the life of Maori people particularly lives community and this means that marketing should consider reaching this communal setting. Some of the homesteads of the locals require good product promotion that is able to reach these people. Piatex marketing should also be designed using the local language tha t though substantive number of people speaks English, another common language spoken in the country is Maori. Designing advertisement and any other product marketing need to consider the Maori language as this remains an important language spoken in daily life. Cultural Cultural factors also play a significant role in business within new Zealand. Some of the cultural factors that can be cited are linguistic affiliation, symbolism, ethnicity, national identity, and daily life. Firstly, the official language spoken in New Zealand is English and this is also the official language spoken in United Kingdom. This means that marketing in the country become easy though most locals like speaking Maori. Secondly, new Zealanders like and uphold national flag, national anthem and coat of arms. This means that any other symbols can be commercial depending on the business. Thirdly, New Zeal was under British though the country had some pre-world war II parliamentary members mostly from Maori and promoted Maori culture. New Zealand had strong national identity engraved national institutions that promoted culture. Ethnicity was further influenced through intermarriage between the Maori people and the Europeans (Szeman, 2010). Cultural practices in the country have strong influence in business and subsequent marketing since the local community especially the indigenous community called the Maori community. For a long period of time the government has been promoting the culture of the local and hence uphold those business that focus on selling material or product to Maori people. Finally, another aspect of culture that has strong influence in the marketing of Piatex is daily life of the New Zealanders. Daily life of the Maori people is characterized by communal life full of conservativeness. The daily life of Maori people also is spiced with natural products giving Piatex a boost since it is mostly made from natural product (Ong Le 2013). Technological Technological factor is another important factor that currently form back bone of business. In the international business environment technology places the local marketing into an international standard as compared to other factors since technology enable marketing to reach many people at the same (Kotler Gary, 2006). Majority of people in New Zealand leaves in urban centers and therefore has access to modern technology such as internet. This therefore means that using technologies such as internet, social media or television is readily welcome by local. A minimal number of people live in the rural with majority of these people being the indigenous Maori people. Nearly 50% of people live within urban centers this translate to over 4 million people who are able to access modern technological facilities (Patman, 2005). In addition, the countrys main cities such as Auckland are internet connected with good network coverage and therefore capable of reaching these people living in these centers. Piatex is potentially accepted with the people in the country once the company is able to design catchy advertisement during marketing. Social media advertisement that makes use of local community cultural aspects of Maori people is most likely to attract attention of many customers or views in the country (Nixon, 2010). Conclusion In conclusion, Piatex remains an important product capable of solving the problem of natural leather that is obtained from animals. In order to market Piatex in New Zealand, there is the need for considering environmental variable such as economic, political, cultural, social and technological factors. It is worth noting that the country has policies that allow starting and conducting business in the country in an easy and free manner that makes it suitable for marketing Piatex. Reference Clark, J. (2008), Strategic Management, SAGE Publications Ltd., p. 29 Dobson, A. (2016), Environmental Politics: A Very Short Introduction, Oxford University Press, Gary, A. (2012), Principles of Marketing (5th ed.). NSW: Pearson Education Inc. p.80. Magee, L.; Scerri, A. Steger, M. (2015), Urban Sustainability in Theory and Practice: Circles of Sustainability. London: Routledge. p.53. Kotler, P. Gary M. A. (2006), Principles of Marketing (Version 12/E). Pearson Education Inc. New Jersey Nixon, J. (2010), Exploring SWOT analysis - where are we now? : A review of academic research from the last decade. Journal of Strategy and Management. Ong, P., Le, L. Daniels, P. (2013), Ethnic Variation in Environmental Attitudes and Opinion among Asian American Voters. 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